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Migros and Alnatura launch organic supermarket
Switzerland
Wednesday 22 February 2012
MD
Swiss no 1 Migros has launched an exclusively organic supermarket chain in partnership with German Alnatura.
In partnership with the German Alnatura chain, Migros is launching a supermarket that is exclusively organic.
Under "Alnatura-Migros", the first exclusively organic supermarket will open in Zurich in late summer 2012 and the concept will be extended to other cities. With this opening
, the Swiss No. 1 intends to strengthen its position in the organic sector, where it owns 27% of the market.
The store run by Migros, will feature local food products, and also Alnatura and Migros brands. The chain has 67 Alnatura organic supermarkets in Germany.
The store run by Migros, will feature local food products, and also Alnatura and Migros brands. The chain has 67 Alnatura organic supermarkets in Germany.
source : romandie com
