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OPO Veneto launches national strategy
Italy
Friday 04 November 2011
MD
The new platform for producers is part of the national strategy proposed by OPO Veneto.
With its many varieties, radicchio is now present throughout the year on the markets thanks to OPO Veneto' (the organization of producers in the region of Veneto) national strategy.
Radicchio production amounted to 104,000 tons worth 53 million euros, according to 2010 data. About 10% of production is managed by OPO Veneto and is the highlight of the organization, located in Zero Branco, Treviso. The region is home to the famous radicchio
di Chioggia.
Outside the region, the radicchio is also produced in Abruzzo and Trentino. OPO Veneto wants to set up a national strategy for improving production with IGP, promote quality and support producers. Among the priority objectives: production planning based on market demands and the optimization of facilities and services. Near Venice, not far from Chioggia, a new platform has just opened for producers.
source : opo veneto
Outside the region, the radicchio is also produced in Abruzzo and Trentino. OPO Veneto wants to set up a national strategy for improving production with IGP, promote quality and support producers. Among the priority objectives: production planning based on market demands and the optimization of facilities and services. Near Venice, not far from Chioggia, a new platform has just opened for producers.
source : opo veneto
