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MACFRUT reinforces its strategic orientation for more internationalization
Italy
Wednesday 16 November 2016
"Italian companies are looking for new markets, MACFRUT wants to be the platform for the promotion of Italian excellence, products and services, on the world market," explains Renzo Piraccini, President of MACFRUT.
The recent meeting of the MACFRUT Committee defined the strategic orientations for the 2017 edition, which will be even more international.
To achieve this goal, new trade missions will go to various parts of the world, selected from strategic markets for Italian companies. Following the mission to South Africa last October, MACFRUT is planning to launch one in Guatemala and Argentina, then in December in Pakistan and in some African countries (Kenya, Sudan) where demand is very strong, especially in terms of pre-harvest.
In January, presentation in China (partner country of the 2017 edition) where are expected the main importers of Fruits & Vegetables. China is currently the main market for Italian kiwi and a major buyer of equipment and technologies. In March, mission in Colombia.
On the other hand, special attention will also be given to buyers from Northern Europe, especially those interested in organic. The existence of MACFRUT BIO which highlights the production of organic products, of which Italy is a leader, makes the event very attractive for these buyers.
