ISLA BONITA renew its logo

ISLA BONITA , the brand of tropical fruit of GRUPO ARC EUROBANAN renews its logo to strengthen its image and reflect the new challenges.

The type style is modernized , the darker tone , improved readability. The distinctive elements of the brand image (sun, palm trees, toucan ) remain. But the toucan , which for 20 years was perched on the last " to " take this time off, symbolizing the company 's commitment to innovation.

ISLA BONITA is the premium brand of tropical fruit GRUPO ARC EUROBANAN , which revolutionized the European market with the launch of new products and new ranges of tropical fruits . The brand has expanded into new markets such as France, Austria , Portugal and Italy.