Great success for the Chiquita/Minions campaign

The marketing campaign Chiquita + Minions , conducted in the United State, was a real success.

Chiquita bananas launched a major marketing campaign this summer in the US , along with the Minions , the characters of the animated film . Film that has had considerable success ( USD 1 billion revenue and the third biggest hit after "Frozen" and "Toy Story3 " ) .

A rate of return above 50% just recorded for this campaign. Mobile marketing campaign based on the reading of smartphone codes worn by banana labels. In addition, a dedicated website allowed to continue with games (memory, arcades ) animated by the Minions .

source : freshfel org, minions love bananas .com