New collective communication of the potato

Potatoes are back on screens from the 1 February 2015 , with a new collective communication campaign.

This new communication aims to promote fresh potatoes. Entitled " Each potato is expressed in its own way ", it highlights the segmentation culinary uses.

Today, if 95% of French know that there are several kinds of potatoes, each suited for different purposes , all do not buy potatoes according to the method of preparation envisaged. The new Communication reaffirms consumers at every kind of potato corresponds use.

The new commercial highlights the 3 large potatoes families and their uses (steam, fried , oven, purée ; special fries). It will be broadcast on Sunday 1st of February to Saturday 28th of February, 8 national channels . The campaign is supported on the Internet and social networks , as well as sales points.

source : cnipt