HIPPIE CHIC, the new HISPALCO brand will be launched at Fruit Logistica

HISPALCO will present for the first time in the international professional business its new brand .

HISPALCO , Stand B -06 in HALL 11.2, will present its new brand: Hippie Chic® . Targeted specifically for large volumes and with lower prices , extremely competitive . This new brand continues to embody the core values ??of the company ( product variety, innovation) but in a lower price range .

The new brand takes the style of the 60s , cheerful and informal , with flowers , butterflies and hearts. This new style is thus clearly distinguishable from the classic elegance of other HISPALCO brands. (Monna Lisa®, Unicorn®)