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Launch of "Ortofrutta d'Italia"
Italy
Monday 09 January 2012
MD
18 producer organizations have come together under one brand to stimulate the consumption of fruits and vegetables.
For the first time, several producer organizations have come together to promote the consumption of fruits and vegetables.
Ortofrutta d'Italia (Italian fruit and vegetables) is the new brand by 18 producer organizations gathered together for the first
time. The aim is to promote the consumption of fruits and vegetables in Italy.
A major communications campaign managed by the CSO will be take place. Launched this month, the project will continue throughout the year.
A major communications campaign managed by the CSO will be take place. Launched this month, the project will continue throughout the year.
source : vinisapori net, gipa word press
