ASOEX - ALIBABA agreement for the sale of Chilean fruit in China

ASOEX (Asociación de Exportadores de Frutas de Chile), the Association of Chilean fruit exporters, has signed an agreement with ALIBABA, the Chinese giant's online business for sale on the Chinese platform of Chilean fresh fruit. Especially for cherries and blueberries bilberries of the 2015-16 campaign.

The agreement was signed as part of the "Global Shopping Festival" for the celebrations of the "Double 11", trade initiative launched by ALIBABA to encourage consumption on the Internet. The "Double 11" is held every November 11 and since it has been launch in 2009 it is the largest promotional event online, totaling approximately USD 9.3 million transactions.

This agreement, according ASOEX, will strengthen the promotion of Chilean fresh fruit and also increase their consumption. Cherries and blueberries from Chile enjoy high prestige among Chinese consumers, already more than 80% of Chilean cherries shipped to Asian markets to China.

source : asoex cl, simfruit cl