The "Route du Rhum" sweeping products of "Prince de Bretagne"

The "Route du Rhum", the famous yacht race, will start on November 2 from Saint Malo to join Guadeloupe.

The skipper Lionel Lemonchois participates in the 10th "Route du Rhum" flying a 24 meter trimaran, the "Prince de Bretagne".

For this occation the brand "Prince de Bretagne" deploys a large national operation with retailers and department managers (store or market) and with wholesalers (MIN or wholesale market). Advertising kits at the point of sale with posters, displays, recipe cards, online contest for consumers (1 trip to the islands and many other prizes to be won). The transaction will be completed by a television campaign.

Route du Rhum also sweeping the packages that have received a "makeover" for the wide range of products carrying the operation: tomatoes, artichokes, beans of Paimpol PDO, shallots, pink onions of Britain and Roscof PDO, Strawberries Mara of woods, endive, ancient vegetables, cabbage, zucchini.