Chilean fruits urganised their promotion on Dakar Rallye

After a start in Argentina and before to go back to Argentina, The car rallye Dakar made few race legs in Chile.

Taking advantage of this sportive event, ASOEX the Chilean exporters association set up a promotion campaign on the rallye. Fresh fruits and Information on the national fresh product exportable, have been given to all of the race participants.

At every leg, cherries, peaches, prowns, nectarins were proposed for free in big baskets. Pilots, journalists and assistance members have tasted these pure Chilean produce.

This campaign is part of the export strategy of the Chilean industry in order to promote the exportation. Next event will be in Berlin, with the Fruit Logistica pavillion.