A unique marketing to ride the GO POKEMON wave

The POKEMON GO madness wins all countries where the game is available, and provides novel marketing ideas.

 

 

POKEMON GO is a reality game via smartphones. Users train Pokemons and must capture as much as possible and make them evolve. Location-based mobile devices, the game confronts reality (where the player is) and virtuality (creatures). In addition, the user must go to refuel and fight in "pokéstops" and arenas which can be everywhere.

 

 

Merchants and retail chains saw an opportunity to bring them new customers in "sheltering" of Pokemon to catch. Formal partnerships (McDonald's among others) are implemented.

 

 

Within days the application has become the most downloaded exceeding giants (Facebook, Snapchat, Instagram ...) and the time most spent for its users. Average time spent on Pokemon Go 33.25 minutes, 22.08 minutes on Facebook, on Snapchat 18.07 minutes, 17.56 minutes on Twitter and Intagram 15.15 minutes.

 

 

source: forbes, wall street journal .....