PMA : New products in Disney CP
United States
Monday 20 October 2014
FJ
Spider-Man and Frozen should encourage American children to eat more apples.
New standards of children's products in the DCP range.
The company DCP (Disney Consumer Products), presented on PMA / Fresh Summit its new standards: "Spider-Man" and "Frozen" Apples.
Disney characters, familiar to children, can by their presence on packaging encourage children to ask these products and therefore encourage children to eat more fruits and vegetables.
Since 2006 the company DCP has already sold more than 4.1 billion servings of fruits and vegetables in North America and continues to launch new products.