TOMRA Food announces new appointees to join the Processed Food business area

TOMRA Food has appointed 4 new department directors in its Processed Food business area, which focuses on sorting potatoes, vegetables, nuts, dried fruit, proteins, meat, poultry, and pet food.

Two new senior managers have been appointed for already existing positions of Head of Global Sales and Head of Service. The other two positions have been created for Head of People & Organization and Head of Product Management. In this way, in February 2022, the Processed Food senior management team increased from six to eight employees. 

The initiative of new appointments belongs to Ken Moynihan, who became CEO of TOMRA Processed Food last year, when the business area was created. Before TOMRA, Ken served as CEO of Compac, the New Zealand-based expert in fresh fruit sorting technology, which was acquired by TOMRA in 2017.

According to Ken, the future of the food processing industry will become more complex due to increased yields and better quality to meet growing demand. These changes will require innovations in sensing and sorting technologies, artificially intelligent self-optimizing lines, and digitally connected data-driven support services. 

TOMRA is aimed to lead this transformation, guaranteeing clients stay at the front line of exciting changes, and operate at their full capacity all year round.

This is why TOMRA needs an innovative and customer-oriented organization which works closely with customers to better understand their needs. Ken added that they have set their strategy and now taken the first steps toward that future with 4 new appointments.

The New Appointees

Karel Strubbe, Head of Global Sales TOMRA Processed Food at TOMRA Food, was promoted from his previous post of Sales Director EMEA. Before, he worked as Sales Director Americas and Oceania. 14 years hand-by-hand with TOMRA Food, Karel has gained unexcelled knowledge of the operational needs of the company's clients.

Vera Boon, Head of Service TOMRA Processed Food, served as Global Services Leader at Ingersoll Rand, one of the global market leaders with a wide range of innovative and mission-critical air, energy, fluid, specialty vehicle, and medical technologies. She was previously Ingersoll Rand's Global Commercial Operations & Go-To-Market Leader, Sales and Services.

Kris De Smet, Head of Product Management TOMRA Processed Food, has director-level product management background in video surveillance and electronic security. He served as Product Management Leader EMEA - Video at GE Security. De Smet was subsequently appointed to the role of Global Product Director - Video at UTC.

Vanessa Sibenaler, Head of People & Organization TOMRA Processed Food, previously worked for ITW, an American Fortune 200 company, where she was HR Director of Additives International, a division that produces and supplies chemicals for the automotive aftermarket. Prior to this, Vanessa worked as HR Director Eastern Hemisphere for T.D. Williamson, a company that offers pipeline equipment and services and partners with the gas and oil industry.

TOMRA Food is a producer of sensor-based sorting machines and integrated post-harvest equipment for the food industry. The company uses one of the world’s most advanced grading, sorting, peeling and analytical technology.

Their main goal is to help their customers to improve returns, gain operational efficiencies, minimize food waste, ensure quality and a safe food supply with sustainable technologies. 

Their solutions are installed at food growers, packers and processors around the world. This allows businesses to maximize productivity and recovery rates, while reducing food waste and developing the overall quality of the produce.

If you wish to obtain more information about TOMRA Food and their solutions, send your inquiry today