One of the leading American producers is joining the forces with an important marketing cooperative.

On January 22, Lyons Magnus and Sunkist Growers signed an agreement which enables Lyons Magnus to introduce a Not from Concentrate (NFC) 100% Orange Juice for the Retail Market under the Sunkist brand. It’s a new shelf stable aseptic orange juice.

This unique arrangement gives Lyons Magnus the ability to provide NFC 100% Orange Juice within 50 miles of their production facility. 

In a package of aseptic cartons of 46 ounce (1.3 liters), the Sunkist Premium California 100% Orange Juice remains shelf stable for up to 6 months. This means that retailers will no longer need to use refrigerated space. It neither has to be shipped refrigerated, it’s recyclable and the longer shelf life will help to reduce food waste.

Jeff Hill, Sr. Vice President Marketing, at Lyons Magnus said that they are excited to combine the resources of their unique manufacturing strategies with the strong consumer brand recognition of Sunkist to offer consumers the first shelf stable Not from Concentrate 100% Orange Juice. 

Mark Madden, Vice President of Marketing and Global Licensing at Sunkist Growers, said: “This collaboration supports our agricultural cooperative and grower members and comes naturally, as Lyons Magnus has a long history delivering high-quality beverages. We are thrilled for consumers to experience this new product.”

Lyons Magnus is one of the leading producers of a wide array of products for the international retail, foodservice. Their competence includes a robust product development platform and the ability to commercialize custom formulations for retail, foodservice and other customers of the industry. Among their other innovative products there are frozen fruit toppings, nutritional shakes, beverages, supplements, plant based milks (almond, soy, coconut, oat), etc.

Sunkist Growers, is a citrus marketing cooperative, which is owned by and operated for family farmers cultivating citrus in Arizona and California already for 128 years. They offer juices, sparkling drinks, healthy snacks, and many more. There are over 800 branded Sunkist products in more than 70 countries. Sunkist Growers Inc. has a Fresh fruit division, Global sourcing, Global licensing and Research and Technical services.  

To learn more about Lyons Magnus, follow the link

For more information about Sunkist Growers, click here

For contact: Jeff Hill +1-800-344-7130.