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Fruit juices are going to multiply on the Indian market
India
Friday 30 April 2010
FJ
Coca-Cola is going to add the apple juice and the juice of fruits mixed in its range proposed in India.
Year 2010 began well for Coca-Cola which recorded on the Indian market the strongest increase of its sales: + 29 %.
With this record number at the world level for the only first quarter, the Indian market is for the American company a key market to maintain its growth while the American north market stagnates.
The range Minute Maid proposed some orange juice and lime juice, Coca-Cola is going to widen its offer by adding the apple juice and the juice of mixed fruits.
In the zone Eurasia-Africa, Turkey is far behind India with 18 % of growth, together the two countries made increase the growth of the zone of 11 %. So for Coca-Cola, the markets of emerging countries are now the real engines.
source : business standard
