Celebrating Blueberry Week

Consistent with the highest production periods in the country, 'Blueberry Week' is once again celebrated by members of ABC (Argentinean Blueberry Committee).

 

 

 

In Argentina, the months of October and November are the months when the production of blueberries is the highest. This year's 'Blueberry Week' takes place from 14 to 20 October, with the 'Mejor con Arandanos' campaign, which aims to promote local consumption and position this super fruit as a healthy snack for the whole family.

 

 

 

Various promotional activities will be carried out in supermarkets, restaurants, schools, businesses, public places and points of sale in Buenos Aires as well as Tucuman and Concordia. This campaign is part of the "More Fruits and Vegetables" campaign run by the Ministry of Agriculture, Livestock and Fisheries.