Famous apple brand announces giveaway for Valentine's Day

The Pink Lady® brand is celebrating Valentine’s Day with a full supply in stores. With its festive social media promotion, it encourages customers to Share the Love. 

Knowing its audience fancies polls, a new online Pink Lady® Personality Quiz offers consumers to discover if they are a Romantic, Tastemaker, Creative or Adventurer, and have the chance to enter a giveaway and prize a luxury cooler bag, an outdoor champagne set, new limited edition branded items and an exclusive surprise based on the winner’s quiz. The brand is also promoting a French 75 cocktail recipe that compliments the taste of Pink Lady® apples. 

This quarter, the brand will appear in the March issue of Woman's Day Magazine and upcoming activities related to Mother’s Day. Later in the Spring, the winners of Pink Lady® Food Photographer Contest will be announced. It is worthy of note that this contest was mentioned in the Netflix’s series Emily In Paris.

The Pink Lady® apples celebrate their 25th year in the market and pride themselves to be the 6th most demanded variety.

Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management and Pink Lady® America, said it’s a perfect time to promote Pink Lady® apples in stores and demonstrate branded points of sales (POS). "Consumers are looking for our apples by name, and we are working with our grower and retailer partners to work on clear identifiers in store. After 25 years, Pink Lady® still holds court in the apple category.”, she stressed.

Proprietary Variety Management, the company which markets the brand in the United States, is working with licensed farmers and retailers to guarantee recognizable quality standards. Its digital marketing efforts have notably increased Pink Lady® 's consumer audience. According to a recent study of consumers worldwide, carried out through international license holder APAL, the Pink Lady® is a well trusted brand.

Pink Lady® is one of the leaders in fresh thinking with high quality standards. Their apples are hand-picked and sun ripened, crispy and juicy. Its first apple to have its own registered trademark, Pink Lady® has become an international favorite. A longer growing season and controlled atmosphere storage enable nearly year-round availability. 

If you would like to obtain more information about Pink Lady® apples, send your inquiry now.