The e-commerce program at Fruit Logistica 2016

E-commerce is booming, but is this impressive evolution going to expand into the Fruit & Vegetables market?

In this sector, if digital trade offers new opportunities, it also presents some difficulties: logistic challenges and finding new packaging solutions. Added to this, Fruit & Vegetables sales are usually the result of impulsive purchase.  So how can we incite impulsive trade in the digital world?

This "digital" theme of trade will be presented in the parallel program at the FRUIT LOGISTICA exhibition. Interested  companies can register until 31 juillet 2015.