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New era for ripe avocados in the Chinese retail market
In its first nationwide sales effort, Mr. Avocado worked to educate consumers on enjoying ripe fruit with handling guidelines, recipe ideas and nutrition information.
Pagoda Stores and Mr. Avocado are reporting on successful results from the last promotion at Pagoda's 2,500 stores in China. The event, focusing on retail and online outlets, showed positive results from the outset, with many Pagoda stores doubling their average sales on avocados, and eclipsing 200% their normal movement for the period. In addition to in-store sales, online sales growth doubled as well.
According to John Wang, President & CEO of Lantao International and partner in the Mr. Avocado joint venture with Mission Produce and Pagoda, “The goal of the promotion was to provide a positive experience for consumers in fast delivery of high quality and ‘ready to eat’ Mr. Avocado fruit from just around the corner. We are very happy with the results of the promotion.”
In order to foster engagement with Chinese avocado consumers, Mr. Avocado also launched updates on its WeChat Service Account and updated new recipes for general consumers, and to provide easy-to-make recipes with the intention of driving sales at retail and online outlets.
The sale was used to highlight Mr. Avocado’s ripe avocado program. The event ushered in a new era in the Chinese market through Mr. Avocado’s exclusive delivery and sales platform. From professional temperature controls throughout the supply chain, to advanced ripening technology, to retail promotions and displays, the Mr. Avocado program educates the Chinese consumer about the use of ripe avocados, nutrition, care and handling. Additional promotional efforts are planned for the fall and winter months.
To know more about Mission Produce and Mr. Avocado program visit company’s booth at PMA Fresh Summit in New Orleans, USA.
For contact:
Mr. Robb Bertels
Mission Produce Vice President of Marketing
rbertels@missionproduce.com
Mrs. LeighAnne Thomsen
Mission Produce Marketing manager
