Direct WOP Dubaï : BLUE WHALE, the leader of the apple " France " presents innovations for the Middle East market

BLUE WHALE is once again exhibiting at WOP Dubai, Stand E 10-1. The manager Middle East and Africa, Mr. Mehdi Benaissia commented the position of BLUE WHALE in the area:

"BLUE WHALE is the leader of Apple France with a market share of 40%. The variety ROYAL GALA is the main variety here, and enabled us to regain a foothold in the market since 1995. We know a continued growth with this variety since. The Middle Eastern market is demanding in terms of quality taking into account climatic conditions. Customers are very attentive to the color and firmness.

There are 2 main steps: Saudi Arabia high due to local consumption and Dubai that re-exports throughout the area. This year, we face increased competition from the apple of Iran, golden and red apple, which has large volumes.Customers are demanding new varieties such as PINK LADY. BLUE WHALE is the first French producer of PINK LADY. We also do promotional JOYA, bicolour apple marketed which from January offers a good hold on the shelf.

"BLUE WHALE wants to introduce this year's French FUJI apple to the Middle East standing out from Chinese which is a reference in terms of first prize.