New visual identity and new packaging for Prim'Albret

Prim’Albret is the sales subsidiary of the cooperative Cadralbret that gathers 120 producers from three departments of the South-West (Lot-et-Garonne, Gers, Tarn-et-Garonne).

Prim'Albret has just launched its new visual identity to vehiculate a single image, which does not change. A few visual elements to spread the basic message: logo and signature. Sober and light colour to evoke the natural product.

Growers now manage 277,400 square meters (44,000 square meters, when the cooperative was born), and they produce: tomatoes (9,600 tons), melons (2,000 t.), kiwis (1,200 t.), cucumbers (1,100 t.), strawberries (870 t).