Award ceremony for "Asia Fruit"

The winners of the "Asia Fruit Awards" were honored during an opening ceremony at he beggining of the exhibition.

- Marketing Campaign of the Year: the campaign "Now In Season" (Australia). This marketing campaign has promoted Australian fruit in Asian markets. Equipment on sales outlets, in-store tastings, networking activities, the campaign was conducted in 5 countries.

- Importer of the Year: Golden Wing Mau (China). GWM has won the Award for the impressive progress made by his company import. Small trading company based in Shenzhen and established in 1998, GWM has rapidly evolved into an integrated group operating in the production, packaging, storage, import and export, distribution, wholesale and retail.

-Retailer Product of the Year: Pagoda (China). Pagoda Orchard Industry Development Co. pioneered the segment of retail stores specializing in fresh fruit. After opening its first store in 2001, Pagoda has just opened its 1,000th outlet in China.