Sunkist Growers is happy to return Valencia Oranges, Summer Citrus
Sunkist Growers is transitioning into summer citrus, as most winter citrus varieties shrink.
Valencia oranges are high in vitamin C and that is the most important factor when buying citrus. In the past several weeks, oranges have been one of the top sellers in produce.
“The Official Orange of the American Summer”- it is title of Valencia oranges, which are the only orange grown in the USA in summer. Sunkist Valencia oranges are available now through October, and will peak in availability in July.
Julie DeWolf, Director of Marketing Operations at Sunkist Growers said: “Consumers are always interested in keeping their immune systems strong, and citrus is one of the easiest ways to consume this powerful antioxidant. Consumers prefer purchasing domestically grown products when they are available, so we have developed a ready-to-go marketing campaign to continue to support the citrus category and to keep the U.S.-grown promotions going strong.”
Consumers increasingly want to know about the wellness benefits of what they eat. Sunkist Growers bringing nutrition and health information to buyers through social media promotions and digital events. It is virtual ‘Facts from the Grove’ series, where California and Arizona citrus growers answer frequently asked questions and also publishing of easy at-home recipes.
To learn more about Sunkist summer citrus varieties, visit website.
Sunkist Growers is 127-year-old agricultural cooperative that growing citrus and supporting growers out on the West Coast.