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Blue Whale Ariane apples receives "Saveur de l'Année 2013"
France
Monday 05 November 2012
MD | Blue Whale Sas
Blue Whale offers Ariane range 100% French apple, which was recognised "Saveur de l'Année 2013".
The label "Saveur de l'Année 2013" (Flavour of the Year 2013) should help accelerate sales of the successful Ariane apple, 100% French.
The label is awarded by a jury of one hundred consumer to evaluate smell, texture, taste and overall satisfaction. Ariane apple got 15/20 for overall satisfaction
, 8/10 for appearance and 7/10 for the other criteria.
This will help the Ariane apple to continue its foray into the market. Well-known to French consumers (83% recognition) the label "Saveur de l'Année" attracts, retains and encourages purchases.
This will help the Ariane apple to continue its foray into the market. Well-known to French consumers (83% recognition) the label "Saveur de l'Année" attracts, retains and encourages purchases.
