Tosca welcomes new EMEA President

One of the global leaders in reusable plastic packaging and performance pooling solutions, Tosca, welcomes Dan Lee as EMEA President, reporting directly to Chief Executive Officer, Eric Frank.   

Dan’s commercial and operational expertise obtained through the last 15 years in similar European market-leading B2B service companies provides a strategic and forward-thinking vision and wealth.

Under Lee’s direction, Tosca will continue strengthening its solutions-driven approach to EMEA customers. His strategy will be based on 3 key pillars: customer engagement, delivering first-class service, and how best to use technology to make customer experience better. He will jointly work with Steve Arendsen, his North America President counterpart.   

Dan Lee’s career started at an industrial chemical supplier, Dallas-based NCH Europe. Later he moved to Safetykleen Europe where he worked in senior executive leadership roles for over 10 years, including UK Managing Director when the business was acquired by APAX in 2017.

Right before joining Tosca, Lee spent 4 years in different roles at a well-known services provider in the UK, Ireland, and Spain, phs Group.  

Dan Lee commented that Tosca is the only pooler to service the entire supply chain with smart, reusable assets, purpose-built to optimise sustainability and performance. 

He added that together with their customers and passionate team, they can advance Tosca’s mission to revolutionise the flow of goods through the supply chain, constantly minimizing waste.

About Tosca  

Tosca is one of the world leaders in reusable plastic packaging and performance pooling solutions, aimed at boosting output and eliminating food, labor, and transportation waste. Their robust portfolio of pooled, IoT-enabled reusable plastic assets includes crates, pallets, bulk containers, and more. 

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