Zespri unveiled its new look

At Fruit Logistica, Zespri unveiled a new look that has been designed to position the company for its next phase of growth.

 

 

 

This redesign, the first in 22 years of history, includes a new vision of the brand, a new brand slogan and a new visual identity. This new look better reflects the company's goal of helping people, communities and the environment to thrive with the quality of kiwi fruit.

 

 

 

"We are seeing that consumers are making more thoughtful purchasing decisions today and are looking for brands that have a purpose and a set of values ​​that they can identify with personally," said Jiunn Shih, Chief Growth Officer.

 

 

 

The new brand will be gradually rolled out and will be on all markets from May 2020.

 

 

 

With operating revenues of NZD 3.14 billion in 2018/19, Zespri continues to make excellent progress towards its target to reach NZD 4.5 billion in sales by 2025.