Nutritional qualities become selling points

Consumer demand for products with improved nutritional qualities is increasing in Japan.

Japanese consumers are demanding more and more fresh vegetables with enhanced nutritional checklist qualities. The company Dole Japan has commercialised broccoli contains 3 times more antioxidants than conventional elements broccoli.

This broccoli is sold in Tokyo 398 yen (2.95 euros). The range which already has grapes tomatoes will be expanded to carrots and peppers, according to the direction of Dole Japan.

This demand growing causes production sector to increase its offer. An important vegetable seed company already offers 13 different types of vegetables under the "Phyto Rich". All with improved nutritional qualities.Observers that attempt to explain this craze forward as arguments: the number of increasingly important to the elderly in Japan, a yearning for a healthier lifestyle and greater health concern that develop.

source : japan times co jp