Sweet Palermo® pepper brand awarded with ‘Taste of the Year 2021’

Sweet Palermo®, a product of vegetable breeder Rijk Zwaan, awarded with the 'Taste of the Year' seal of approval by Spanish consumers for the second year in a row. In 2020, the company putted forward only the red Sweet Palermo as a contender for the award, but already in 2021, they submitted their entire range of peppers: red, yellow and chocolate. As a result, all three colors proved to be successful and now have the "Taste of the Year 2021' label.

'Taste of the Year' is a seal of approval awarded for products, which stand out on the shelves for their consumer-tasted flavor. This year's result of award was determined by critical independent jury of consumers, who were impressed with the quality of Sweet Palermo. The Global Quality Group has been coordinating the award of these labels for over 13 years in Spain and 20 years in other European countries.

Javier García Rigol, Chain Specialist at Rijk Zwaan Ibérica, said, "This new recognition is important to us as it confirms consumer trust in both the Sweet Palermo brand and the characteristic flavor and quality of our range".

Sweet Palermo is an initiative of Rijk Zwaan, who collaborates closely with the Sweet Palermo Growers Group: a group of partners, which have exclusive producing authority for Sweet Palermo. This pepper is sweet, with a thin skin and almost without seeds inside. Moreover, it is very high in vitamin C. The entire range of product is available all year round.

Click here to discover more about Sweet Palermo®.

In addition, sensory study in the pepper category by ALS Global Iberia - an independent sensory analysis laboratory that works with a group of 80 Spanish consumers who regularly buy and eat peppers - showed overall satisfaction of consumer preference and acceptance of Sweet Palermo. The evaluation included the appearance, taste, texture and aroma of the entire Sweet Palermo range of red, yellow and chocolate colors.

Rijk Zwaan is one of the largest vegetable breeding companies in the world. The company has chosen to focus fully on vegetable seeds and offer a wide range of products in this sector. Rijk Zwaan has 3,500 employees in more than 30 different countries.

Visit company’s website for more information.