Learn more about novelty strawberry varieties at MACFRUT

The collaborative research and development work of EL PINAR, Plant Sciences, and Berry Genetics, has played a pivotal role in expanding the varietal map of the Mediterranean Arc by introducing new and improved strawberry varieties. Primavera, Inspire, Victory, and Renewall varieties have proven to be a game-changer for the producing sector, offering the rusticity and durability required to meet the commercial demands of the market.

The ultimate goal of their R&D work is to offer quality fruit that consumers like. A fruit with such a good appearance that you want to buy when you see it in the market, and with such a good flavor that you want to repeat the purchase. All this translates into a homogeneous fruit of a good size, with a good shelf life, shiny, juicy, not soft, and that does not darken too much.

From May 3 to 5, EL PINAR will be present at MACFRUT 2023 in Rimini with a stand (PAD. B4 - STAND 003). If you wish to schedule an appointment, send your inquiry

EL PINAR is a family-owned business that specializes in the cultivation of plants and fruits. With production fields in Spain, Portugal, and Romania, the company has established a global distribution network that supplies farmers with high-quality plants, while also providing exceptional fruits to customers across Europe.

EL PINAR's extensive varietal range includes short-day, neutral, and June bearer varieties, all of which have been developed through various breeding programs. Notably, the company has been a licensee of Plant Sciences Inc. and Berry Genetics Inc. for over two decades, providing top-quality varieties to its customers.