Sunkist re-releases its most successful holiday carton

As shoppers shift into full holiday mode, retailers are leaning on products that spark nostalgia and move volume fast. Sunkist Growers is stepping right into that demand, rolling out its limited-edition holiday carton and quarter bin for Sunkist® Navel oranges — a modern refresh of a tradition that’s been part of winter celebrations for generations.

Wrapped in bright, seasonal artwork, the refreshed packaging is designed to capture attention instantly while giving retailers a simple, high-impact way to tell a holiday-themed story in store. The look may be nostalgic, but the strategy is firmly rooted in performance: last season, the holiday carton delivered a 24% lift in Navel orange volume compared to the previous year. According to Cassie Howard, Sr. Director of Category Management and Marketing at Sunkist Growers, this highlights how “classic packaging with fresh storytelling still resonates with today’s shopper.”

Consumer behaviour data supports the trend. Numerator’s 2025 Holiday Preview reports that 93% of U.S. shoppers plan to celebrate at least one major holiday this season, and most will celebrate several. With inflation continuing to shape purchasing habits, citrus remains an appealing option — cost-effective, nutrient-dense, and deeply rooted in holiday traditions. Whether seen as an immunity boost or an easy, giftable item, oranges continue to be one of the most versatile seasonal staples.

Sunkist’s merchandising suite offers retailers flexibility for different store formats and promotional needs. The 10lb carton is suited for large-scale holiday promotions, while the festive quarter bin allows retailers to spotlight bulk citrus, cross-merchandise across departments, and anchor themed displays without extra setup.

Gifting, juicing, or simply enjoying out of hand, Sunkist® Navel oranges remain a long-standing symbol of holiday warmth — supported by more than 130 years of California citrus-growing heritage. Retailers interested in participating in this year’s holiday program can reach out to their local Sunkist sales representative for more information.

Contact us today to discuss collaboration opportunities with Sunkist.