Chilean kiwi exports set to climb in 2026

Chile’s kiwi industry is preparing for a larger 2026 export campaign, with production growth expected to be matched by stricter quality controls to protect competitiveness in key overseas markets.

At an expanded board meeting of the Comité del Kiwi (CdK), president Carlos Cruzat presented the 2026 work plan and a longer-term roadmap aimed at lifting quality while expanding national output over the next five to ten years.

For the 2026 season, the committee estimates exports of around 170,000 tonnes, up 16-20% year-on-year. Cruzat indicated that the increase needs to be supported by consistent fruit quality, plus promotion and marketing in priority markets including India, the United States, Mexico and Brazil.

PAM 2026: higher harvest thresholds

A key lever for 2026 is the strengthening of parameters under the Maturity Assurance Programme (PAM), designed to push Chilean fruit above international reference levels and improve the eating experience.

Under the updated framework, fruit should enter packing facilities at minimum 6.2° Brix and 16% dry matter. The programme also sets temporary exceptions by climate zone:

Warmer areas (e.g., Valparaíso): from 5.5° Brix and 15.5% dry matter;

Colder areas: 6.5° Brix.

Although PAM is voluntary, the committee signalled broad uptake across members and non-members as the main route to lifting long-term competitiveness.

Technical support and market access work

To back the season’s quality goals, the CdK is expanding technical tools and field support, orchard monitoring and training formats. The committee also reported ongoing work on market access, including progress tied to India negotiations and efforts to move forward with Israel.

Iván Marambio, president of Frutas de Chile, shared a wider industry view, projecting Chile’s total fruit exports could reach US$10 billion by 2028. He linked the target to Chile’s strong fresh export position, diversified portfolio and Mediterranean climate advantages, while stressing that expansion must come with visible improvements in quality.

source and photo: frutasdechile.cl