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Campaign to promote fruit and vegetables
Germany
Tuesday 17 July 2012
MD
Extensive poster campaign in 900 German cities to underline the quality of products offered on the German market.
A new promotional campaign for fruits and vegetables has started under the slogan "Frische ist Leben" (cost is life). This new national billboard campaign brings together for the first time players from Germany, Holland and Belgium.
Alongside the German organizations BVEO (national association of producer organizations of fruit and vegetables) and DHFV (
Association of German Fruit Trade), VLAM, Agricultural Marketing Board of Flanders and Holland Fruit Vegetable Agency are also participating.
Together with the support of the EU, the four agencies have developed the new campaign to highlight the quality of products offered on the German market. The poster campaign is deployed in 900 German cities.
Together with the support of the EU, the four agencies have developed the new campaign to highlight the quality of products offered on the German market. The poster campaign is deployed in 900 German cities.
source : freshfel
