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Distributors launch their own brands

Russia
Thursday 19 July 2001

Distribution chains set up in Russia aim at developing products' assortment under their own brands. For example, Ramenka - the Turkish Company - which runs the Ramstore supermarkets and hyperrmarkets, should be the first one in this field before the end of this summer. Then, should follow the hard-discounter Dixi, as soon as September.

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