New visual identity for the Fruit Logistica and Asia Fruit Logistica trade shows

"The pandemic has made digitization become extremely important in many business sectors, and this also applies to trade fairs. This is why the time has come for FRUIT LOGISTICA and ASIA FRUIT LOGISTICA to acquire a new brand image and thereby establish a new strong umbrella brand," said Kai Mangelberger, director of Fruit Logistica.

 

The goal of this new identity is a compact brand name that is visually prominent while taking up less space. The introduction of a real corporate design makes it more recognizable and also increases brand awareness. Responding to the requirements of a modern corporate design: even without the logo, the visual impact remains strong.

 

Fruit Logistica is currently launching its new promotional campaign for the next edition which will take place from February 8 to 10, 2023. The slogan "All in ONE" underlines the fact that the show brings together the main global players in the industry under one roof and represents the entire fresh produce value chain, from producers to point of sale.

 

The next edition of Asia Fruit Logistica will take place from November 2 to 4, 2022 in Bangkok (Thailand).