Success for the PMA Fresh Connections event in Mexico

Mexico

Thursday 30 May 2019

FJ | IFPA International Fresh Produce Association (ex Produce Marketing Association )

Stakeholders from major retail chains emphasised the need for collaboration along the supply chain to better meet consumer needs and increase sales (Photo: twitter pma).

The only event in Mexico dedicated to the entire fresh produce supply chain, PMA FRESH CONNECTIONS took place from 29 to 30 May in Guadalajara.

PMA FRESH CONNECTIONS was an opportunity to bring together professionals from the United States, Canada and Mexico, representing the entire fresh produce supply chain, as well as many companies presenting their innovations, services and technologies. .

Among the topics addressed at the conferences, the retail trade. Understand the needs of consumers, provide the desired product or service, and collaborate throughout the supply chain to meet those needs. The latest global and national trends have been examined as well as the avenues to implement in order to increase growth.

PMA (Produce Marketing Association) is a business organization that represents companies from all segments of the global supply chain of fresh produce and flowers. PMA helps its members grow by providing connections that increase business opportunities and drive sales and consumption.