Florette reinvents its small salads
France
Monday 21 October 2013
FJ
Florette launches 3 new references in its range of salads in individual portions (45 to 90g).
The range of mini salads Florette is enriched with 3 new references.
Launched in 2009, the range "My Little Salad", salads in small portions, thus avoiding wastage and at attractive price has attracted a wide audience. Florette offers 3 new references: "Lettuce" 70 g, "Trio" 45 g (mash-rocket-beet), "Season" 60 g mixture.
The range now includes six references. The product packaging has been redesigned, the brand has noticed that consumers of products in individual portions are sensitive.
source : florette