+33 680 38 14 46
Clementiny now available in Britain!
United Kingdom
Monday 07 December 2009
Clementiny will appeal to small children because of its easy-to-peel skin, absence of pips and high content
The world’s smallest citrus — a third the size of its larger cousin at just four cms wide and two cms high — is now available in Britain. Known as the Clementiny, it’s being sold at Tesco supermarket chain which is also offering other mini fruits, including baby , mini mangoes and fun-sized apples, as part of a Christmas range, the ‘Daily Mail’ reported.
Marketing experts believe it will appeal to small children because of its easy-to-peel skin, absence of pips and high content. Children often find normal-sized fruit difficult to eat, a spokesman for the store said. And the Clementiny may also prove popular with parents looking for something healthy to fill Christmas stockings.
Tesco citrus buyer Paul Cunningham said: “These little beauties should delight youngsters and parents alike. They’re not only the perfect size for Christmas stockings but also great for school lunchboxes. “The little segments are great for presenting toddlers the simplest opportunity to peel, pick and timately on their own. The tiny segments have a rich, refreshing flavour and are more aromatic than traditional clementine.”
They are being sold at 1.50 pounds per 350 gm punnet, which contains a dozen fruit. The Clementiny originates from the forests of the remote Jianxi region of southern and was first cultivated 1300 years ago. According to myth, the precious fruit could legally only be feasted on by the emperor.
It was unknown outside of China until recently when a Swiss businessman exported it to his homeland. The fruit’s vivid colour comes from the pure water and rich soil in the area, as well as contrasting day and night temperatures, experts say.
