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Promotion of 'Belgian fries' in South-East Asia
Belgium
Friday 21 April 2017
FJ
Belgian fries will set out to conquer Southeast Asia.
The VLAM will shortly launch a promotional campaign in Vietnam, Malaysia, Indonesia, Thailand and the Philippines to introduce Belgian fries.
These countries mainly know the 'French fries' served by fast food chains in North America. The aim of this campaign is to make the 'original Belgian fries from the heart of Europe' appreciated by the growing middle class.
This campaign with a budget of 3 million euros spread over 3 years is supported by the European Commission and the APAQ-W. It will be organized in collaboration with 5 Belgian potato manufacturers.
source : belgapom, freshfrombelgium.com
