Geest acquires Crudi

The British specialist in ready-to-eat fruit & vegetables, Geest, has acquired the French company Geneviève Langlais, better known under its brand Crudi. This latter was Mc Donald's official supplier in salads and made a turnover of Euro52 million in 2002. This transaction will allow Crudi to increase its annual turnover by 15% and to Geest, to become one of the three main salad producers in France.