Brazil's apple production to rise 20% in 2026

Brazil's apple production is expected to reach 1.2 million tonnes in the 2025/26 season, up 20% from the previous year, according to an October report by the USDA Foreign Agricultural Service (FAS). The larger harvest has helped increase exports, although lower prices are putting pressure on growers.

Production increases despite stable orchard area

Brazil is the world's ninth-largest apple producer, with orchards covering approximately 35,000-40,000 hectares.

Production is concentrated in three southern states. Santa Catarina accounts for around 53% of the national crop, followed by Rio Grande do Sul with 45% and Paraná with approximately 3%.

The increase in production is mainly linked to better yields and orchard renewal rather than a major expansion of planted area.

Gala remains the leading variety, representing around 60% of production, while Fuji accounts for approximately 40%. Growers are also introducing varieties and selections such as Galaxy, Fuji Suprema and Pink Lady to improve fruit colour, quality and storage performance.

Apple exports increase 180%

Brazilian apple exports rose by 180% year on year during the first eight months of 2026. The increase followed a larger harvest and falling prices in the domestic market.

India was the main export destination, receiving 18,800 tonnes between January and August 2026, around six times the volume shipped during the whole of 2025.

Saudi Arabia imported 9,900 tonnes, compared with 1,100 tonnes in 2025. Shipments to Russia recovered to 5,400 tonnes, while exports to the European Union reached 8,500 tonnes, approximately 59% above the full-year 2025 figure.

Other destinations include Bangladesh, the United Kingdom and markets in the Middle East.

Grower prices fall 30%

Despite higher production and stronger exports, Brazilian apple producers are facing lower returns.

According to the USDA report, prices received by growers have fallen by approximately 30% compared with the previous year, mainly due to the larger supply of fruit.

Farmgate prices for conventional apples are estimated at around USD 0.79-0.97 per kilogram, while retail prices range from approximately USD 2.36 to 2.76 per kilogram.

The price decline has made 2026 a difficult year for growers, despite improved production volumes.

Export opportunities and challenges

The USDA identifies several factors that could influence Brazil's apple trade in the coming years, including competition from other Southern Hemisphere suppliers, exchange rates and access to international markets.

The potential EU-Mercosur trade agreement could create additional opportunities for Brazilian exporters. However, shipments to Europe remain limited by a relatively short commercial window, mainly in May and June, before the European harvest.

Brazil also faces competition from Chile and Argentina in international markets.

Improved cold storage technology is helping producers maintain fruit quality for longer periods and extend their marketing season. However, expanding exports will depend on competitive prices, suitable varieties and the ability to meet the requirements of foreign buyers.

source and graphics: fas.usda.gov