California avocado industry is expecting a larger crop for the next season

Each year, California Avocados are in season from spring through summer/early fall. 2019 season is coming to an end. The California Avocado Commission (CAC) is sharing that avocado industry is anticipating a larger crop with promotable volume in 2020. The CAC marketing team is working on programs that build shopper anticipation for seasonal availability of fresh California avocados next year. The marketing line-up includes innovative advertising and customer-specific programs. As it has in prior years, health and wellness communications will be integrated into the Commission’s plans.

“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing. “Now we are looking forward to the next 40 years of the Commission’s continuing innovation, creativity and focused customer service.”

CAC will be present at Produce Marketing Association (PMA) Fresh Summit event in Anaheim, California, with booth #3937 during the Expo on Friday, October 18 and Saturday, October 19.

“CAC is proud to be a sponsor of the Produce for Better Health Foundation Education 2Action Retail Dietitian Summit and welcome those influential retail dietitians, as well produce retailers and industry stakeholders to booth #3937,” said DeLyser. “We’ll have a double-decker booth again this year, which provides nice spaces for private meetings as well as casual conversations.”