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Del Monte launches "Naked Fruit" snack brand
United Kingdom
Thursday 17 June 2010
Naked fruit: for consumers who want products easy to eat, without preparation and healthy.
Del Monte considers that fresh prepared fruits market, by comparison with salads in bag, is still not enough developed.
While all snacking products are in sharp increase, fresh prepared fruits are still at the beginning and according to a survey led in Great Britain, there are only 2 in 5 consumers annually.
To stimulate sales and widen customers to young people, Del Monte launched its Naked Fruit range, intended for all consumers worried about healthy products and for all persons who wants to consume products without preparation.
Peeled, hollowed out and cut, pineapple is proposed integer or in individual portion. The range also includes orange, kiwi and melon.
Source : the grocer
