Taiwan expands overseas marketing channels

Taiwan is strengthening international marketing and distribution networks to stabilise agricultural export supply chains, with fruit products such as pineapples and bananas at the centre of the strategy, according to the Ministry of Agriculture of Taiwan.

The ministry reported that it is working with large overseas retailers, distributors and representative offices to broaden sales channels and secure long-term demand for Taiwanese fruit in premium export markets. The approach combines market promotion, logistics coordination and closer cooperation with foreign buyers to support consistent export flows.

Pineapples remain one of Taiwan’s flagship export fruits. In 2025, the country exported 16,892 tonnes of pineapples valued at NT$750 million (about US$23.4 million) to markets including Japan, Hong Kong, Singapore, South Korea, Australia, Canada and New Zealand.

Japan has become a particularly important outlet, with more than 19,000 tonnes exported there in 2024, reflecting sustained efforts to expand high-value overseas markets.

To support these exports, authorities are investing in supply chain upgrades such as improved cold-chain logistics, traceability systems and pest management controls. These measures aim to ensure product quality and compliance with international phytosanitary standards while strengthening the reliability of shipments to global buyers.

The ministry said continued development of overseas marketing channels and diversified export destinations is essential to maintaining stable agricultural trade, particularly as producers seek to reduce dependence on single markets and adapt to shifting global demand patterns.

source: moa.gov.tw

photo: agri-en.kcg.gov.tw