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The campaign " Taste the difference " began for Radicchio
Italy
Wednesday 21 January 2015
FJ
A campaign to introduce consumers to products with European labels : The " Radicchio di Treviso " and variety " Castelfranco " .
The campaign "Europe and its territories , taste the diffference " has started.
Italy, early in the campaign starring : The " Radicchio di Treviso IGP " and that of " Castelfranco ". Distribution of brochures, animations on the point of sale , to inform and explain to consumers the specific products to European labels " IGP / DOP " .
After the " Radicchio di Treviso IGP " and " Castelfranco " other campaigns are planned for the " Pear Emilia-Romagna " and for the " Fishing - Romagna nectarine ." In France, for " Fraise du Périgord " for " Asparagus Landes " for the " Kiwi de l'Adour " and the " Pruneau d'Agen " . In Spain, for khaki " Ribera del Xuquer ."
source :opo veneto
