+33 680 38 14 46
Now more of USA apples and pears in Middle East thanks to AMFI!
Arab Marketing & Finance, Inc. (AMFI) is marketing consulting company, which represent cooperation programs with USA exclusively in food and agricultural sector with the aim to increase, and expand U.S. food and agricultural exports to the MENA region. Among them - Washington Apple Commission (WAC) and Pear Bureau Northwest (PBNW)
The Washington Apple Commission (WAC) was established in 1937 as a grower-funded, promotional organization representing the Washington apple industry.
The Commission is considered a governmental agency; it is governed and totally funded by growers under the supervision of the Director of Agriculture.
Being the biggest producer of apples in USA, the state of Washington produce top quality fruits with its nutrient-rich soil, arid climate, plentiful water and advanced growing practices.
Each and every Washington Apple is picked by hand. This maintains quality and protects apples from bruising. There are no harvest machines to pick apples!
The primary role of the Commission is advertising, promotion, education and market development for the Washington fresh apple crop. Currently promotions are being implemented in more than 30 countries overseas where Washington apples are sold. WAC now has representatives and marketing programs in 24 countries world/wide, including Middle East. Buyers from all sectors are educated on WA apples varieties, their characteristics, storage, handling and display techniques.
The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Oregon and Washington distributed under the USA Pears brand.
This region produces produce approximately 84% of all fresh pears grown in the United States, and more than 94% of all winter pears. The 1,600 growers and 50 packers and shippers represented by the Pear Bureau Northwest take pride in their ability to produce top-quality fresh USA Pears for the world market.
Different varieties of Top quality USA pears are available for Middle East market: Bosc, Red Bartlett, Seckel, Comice, Bertlett, Anjou, Red Anjou, Concorde, Starkrimson, Forelle.
For more information:
Mr. Bassam Bousaleh
Regional Program Manager
+961 1 740 378
www.amfime.com
