Heart-shaped strawberries to celebrate Valentine's Day

Japan

Wednesday 01 February 2017

Sales of the "Ichigokoro" these strawberry hearts recorded a beautiful growth in the approach of Valentine's Day.

The passion of the Japanese for exceptional fruits may seem unreasonable, as Valentine's Day approaches heart-shaped strawberries, are sold to the unit up to 44 USD piece (40.92 euros!).

A grower in Yamaguchi Prefecture has successfully developed heart shaped strawberries after 4 years of development. The strawberries bear the brand name "Ichigokoro" combining the Japanese words "ichigo" (strawberry) and "kokoro" (heart), each fruit weighs between 22 and 26 grams.

Available in 2 sizes and the prices of 1,270 yen (about 11 USD or 10.22 euros) and 5000 yen (about 44 USD or 40.92 euros).

source : spoon tamago.com, asahi com