+33 680 38 14 46
A bus with the colors of Blue Whale travels through the streets of Singapore
Singapore
Monday 10 February 2014
FJ | Blue Whale Sas
A bus with colors "Blue Whale" to raise awareness of "French Apple" to the inhabitants of Singapore. Original and successful operation.
To develop brand awareness, a bus "Blue Whale" crisscrosses Singapore.
Lasting three months, the bus bearing the "French Apple" will take different routes through the city-state. Browsing key areas (residential areas, supermarkets, schools) since early January, the bus "Blue Whale" is seen daily by more than 2 million motorists, pedestrians and travelers.
This large media space allows Blue Whale to attract the attention of Singaporeans with creativity and remind them that the French origin is a guarantee of quality for tasty apples.
