PMA and United Fresh to Create New Global Trade Association

Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an Agreement in Principle to create a new global trade association. The new association to be launched January 1, 2022.

The Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an Agreement in Principle to create a new global trade association. Combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce.

The two associations will continue to operate as independent organizations through 2021. It is anticipated that governance and membership structure, and 2022 business plan for the new association will be in place and shared with the membership in Fall 2021. The new association to be launched January 1, 2022.

The new association will be led jointly by PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel as Co-CEOs throughout 2022. After that time, Burns will become the sole CEO.

“Through my 28 years of service to our industry, I have long recognized the potential synergies of our groups building something powerful together. It is fratifying to me several years before my retirement to find a strong and committed partner in Cathy who also believes in this shared vision" Stenzel said.

“By joining forces, we will continue to support our members with the services, insights, and connections they seek to grow their businesses while ensuring our role and voice as an industry has an even greater impact” Burns said.

For more information about the transition process, please visit 

PMA  https://www.pma.com/new-association-faqs

UNITED FRESH  https://www.unitedfresh.org/united-fresh-and-pma-faqs/