Iran: Exports of premium pomegranates doubled

Iranian grower and exporter Sepid Nima is exhibiting his highly coveted "Sarah Pome" variety of pomegranates for the first time at this year's FRUIT LOGISTICA. "We exported 150 tonnes to Europe in 2006", said Ali Karam Barangi, the many in charge of marketing the fruit in Europe. "This quantity more than doubled in 2007". Barangi cited the fruit's advantages, including its high antioxidant content and a Brix level of 19, making it much sweeter than the pomegranates grown in Spain, Israel or Egypt. He said that the growing popularity of the fruit in Europe has caused Korean and Japanese markets to lose their status as primary importers. Interest in the fruit is also unexpectedly high at FRUIT LOGISTICA: "The number of queries we've had here is unbelievable", Barangi said cheerfully. Sepid Nima is the first Iranian company to be awarded the Tesco Nature's Choice certification.
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